Joseph Calata: Automating The System

The young businessman, Joseph Calata, is the individual who is responsible for bringing technology and research to agriculture and the farming community. The young chairman and CEO of Calata Corporation, a family business in Bulacan, has built an empire for himself and his family at the young age of thirty. The once small family company rang in a revenue of P1.8 billion last 2009 and 2010.

Young Calata took part in the family business back in 2001 where he introduced technology to the system. He managed to computerize the operations and tighten their credit and collections. Doing this created a better type of networking with agriculture suppliers and farmers. He then started reaping in the cash after a few years of taking over the family business.

It is said that Joseph Calata, the city slicker, has no problem getting his polished leather shoes dirty just to check up on farmers in the fields. He seemingly effortlessly makes his sales in agrochemicals, fertilizers and other products which are used in farming. Beyond this feat, he aims to go bigger and go for nationwide sales. This is something that seems highly possible for the determined individual.

It comes as no surprise that the young businessman was able to turn a mom-and-pop business in to the largest distributor of agricultural products in the nation. Making the operations of the company automated was a very smart move. He knew that he could gain more sales and better organize the company by utilizing the technology around him.

By being able to develop a sales and marketing program that was better equipped for this fast-paced world, Joseph Calata was able to keep up with the times. His technology based way of running things put the business ahead. Through this, in creating a system which is more efficient, the company is now able to expand and employ more staff, growing the country’s economic productivity. What allowed Calata Corp to grow in terms of business was a move like this.

Calata Corporation is now a business which proudly employs over 200 people. This opens up to a lot of people, giving individuals more opportunities for employment, and helping farmers across the nation. The young businessman now proudly takes part in investments outside the agriculture business, yet still has his game in his roots.

Calata Corporation was once a mom-and-pop run business before the young business tycoon, Joseph Calata, took over. He started out as a clerk in 2001 when he began automating the system of operating within the company. This smart move made the small business in to the largest distributor of agriculture products in the nation today. The company is still vastly growing, thanks to young Jos.

- Alison Ward